If you’re selling products on Amazon, then you’ve likely heard of brand registry. Brand registry is a program that allows you to register your brand and gain access to tools and features that can help you protect your brand and improve your product listings. In this article, we’ll explore the importance of brand registry on Amazon and why a top agency recommends it.
Protect Your Brand
Brand registry allows you to protect your brand on Amazon by providing you with access to tools that can help you report and remove counterfeit products, as well as prevent unauthorized sellers from selling your products. By protecting your brand, you can ensure that customers receive high-quality products and prevent damage to your brand reputation.
Enhance Your Product Listings
Brand registry also provides you with access to enhanced product listing features, such as A+ content and video uploads. These features can help you create more informative and engaging product listings that stand out from competitors, leading to increased sales.
Gain More Control
Brand registry gives you more control over your product listings and brand presence on Amazon. You can manage your product listings and brand content directly, rather than relying on third-party sellers or Amazon’s algorithm to create your listings.
Access to Amazon Marketing Services
Brand registry also gives you access to Amazon Marketing Services, which can help you promote your products and drive sales. You can run sponsored product ads and sponsored brand ads, as well as participate in the Amazon Vine program, which provides free product samples to customers in exchange for reviews.
Strengthen Your Brand Identity
By registering your brand on Amazon, you can strengthen your brand identity and create a cohesive brand presence across all your product listings. This can help you build customer loyalty and increase brand recognition, leading to increased sales and revenue.
Conclusion
Brand registry is an essential program for any brand that sells products on Amazon. By registering your brand, you can protect your brand, enhance your product listings, gain more control, access Amazon Marketing Services, and strengthen your brand identity. Coronet offers brand protection services as one of it’s core areas of expertise. Working with a top agency that specializes in brand registry can help you navigate the registration process and fully utilize the tools and features available. If you’re ready to take your brand to the next level on Amazon, book a free consultation call to find out how Coronet can help.